E-COMMERCE & MARKETING
BlindsbyPost
Ecommerce design, marketing materials, fabric design and illustration.
CLIENT BlindsbyPost
E-COMMERCE & SALES
Website banners, promotional graphics and seasonal campaigns, creating artwork around key sales periods, new product launches and marketing activity. Each piece needs to be visually engaging while communicating the offer clearly and encouraging customers to take action.
SOCIAL MEDIA & CONTENT
I create graphics and campaign content for the brand's social channels, as well as appearing in videos to demonstrate products, share advice and communicate directly with customers.
PACKAGING DESIGN
I’ve worked across packaging and product design, creating artwork that takes a project from an initial concept through to a finished physical product.
This includes developing packaging layouts, artwork and supporting graphics, while considering how the design works both visually and practically once produced.
GUIDES & ILLUSTRATION
Creating customer-facing measuring guides and illustrations.
Because measuring for made-to-measure blinds can be technical, the challenge is to turn information into something that is clear, simple and easy for customers to follow. I create illustrations, diagrams and layouts that visually explain the process and help customers feel confident.
FABRIC DESIGN
Alongside my marketing and digital design work, I’ve also had the opportunity to work creatively with fabric and product design.
I’ve developed original cushion and fabric designs, exploring pattern, colour and composition with the final product in mind. This has allowed me to take a more hands-on approach to design and consider how artwork translates onto a physical product.
